Niche guide
How to Sell Procreate Brushes Over 20MB on Etsy
A Procreate brush is only as good as its grain. Texture brushes embed high-resolution source images — one 4K grain source can be 5-20 MB before compression — and a .brushset bundles dozens of them into a single file.
A lean 20-brush set stays around 5-15 MB. A texture-heavy set runs 30-150 MB, and the mega-bundles that dominate Etsy search — 300+ brushes with sample canvases and video demos — reach 100-500 MB. Etsy's cap is 20 MB per file. You see the problem.
The file-size math
| What you deliver | Realistic size |
|---|---|
| Lean brush set (15-25 brushes, light textures) | 5–15 MB |
| Texture-heavy .brushset (grain-rich brushes) | 30–150 MB |
| Layered sample .procreate canvas | 100 MB – 1 GB |
| Video demo (10 min, 1080p) | 150–400 MB |
| Mega-bundle (300+ brushes + extras) | 100–500 MB+ |
| Etsy's ceiling per Etsy listing | 5 files × 20 MB |
Brush size is texture size. A stamp brush built from a 3000 × 3000 px source, a grain channel with its own image, wet-mix dynamics — each brush carries its assets inside the .brushset. Multiply by 50 brushes and 20 MB is a memory.
Compressing the grain sources defeats the product: visible tiling and soft edges are the first thing reviewers screenshot.
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Check your files against Etsy's limitsWhat buyers of Procreate brushes expect
The complete delivery in this niche looks like this:
.brushset files
The standard delivery: one file installs the whole set. Splitting a set into multiple .brushsets breaks that elegance.
Sample .procreate canvases
Demo artwork with layers intact so buyers can study your process. Layered 4K canvases run 100 MB to 1 GB each.
Color palettes (.swatches)
Tiny files, but they occupy an Etsy file slot like anything else.
Quick-start PDF
Installation steps and brush-by-brush usage notes with example strokes.
Video demos
Speed-paints and technique walkthroughs showing the brushes in action.
Why Etsy's 20 MB × 5 cap bites here
The .brushset format is the whole buyer experience — tap once, everything installs. Etsy's 20 MB cap forces texture-rich sets to be split into 'Part 1 / Part 2 / Part 3' .brushsets, turning a one-tap install into a scavenger hunt.
Sample canvases and video demos — the things that justify premium pricing — can't ship through Etsy at all. A single layered canvas can be 10-50× the cap.
New to the limits themselves? Read the complete guide to Etsy's digital download limits first.
The workarounds sellers use — and what they cost
Every Procreate brushes seller has tried at least one of these.
1. Split the set into multiple .brushsets
Break one set into several files that each fit under 20 MB.
The problem: Buyers install Part 1 and wonder where the rest went. Your brush organization becomes an artifact of Etsy's cap instead of a design decision.
2. Downsample the grain textures
Shrink source images until the set fits.
The problem: Grain tiles visibly on large canvases. For a product whose entire value is texture quality, this is self-sabotage.
3. Google Drive or Dropbox link in a PDF
Upload a link PDF to the Etsy listing and host the real files in the cloud.
The problem: Free-tier cloud accounts throttle busy launch days, links rot, and buyers with corporate Google accounts hit permission walls. Every failure is your support ticket.
4. Cut the sample canvases and demos
Ship only the .brushset and keep the extras for your own marketing.
The problem: Bundles with process files outsell bare brush sets. You're leaving the premium tier of your own market to competitors.
Deliver Procreate brushes the simple way
OrderFiles works alongside your Etsy shop. You keep your listings, your reviews, and your traffic — the files just stop being the problem.
Upload the full set, unsplit
One .brushset at full texture resolution, sample canvases, swatches, and demo videos — files up to 5 GB each. One product holds the entire bundle.
Match your Etsy listing title
Create the product with the same title as the Etsy listing. Orders match on the title automatically.
Forward Etsy order emails
Set the forwarding rule once. From then on every sale verifies and delivers itself, launch-day spikes included.
Artists get a one-tap install experience
The branded download page serves the complete .brushset — no parts, no cloud permissions. Tap, import, paint.
Stop losing sales to file limits
Deliver Procreate brushes up to 5 GB per file, automatically, for €9/month.
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